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Landing page for a fictional maths tutoring studio

Concept project

One landing page for a two-tutor Year 12 maths studio’s Term 1 enrolments, built from the kind of brief an agency hands over.

Open the concept

The top of the concept page on a desktop screen and a phone, with the concept banner and the headline “Year 12 maths started in Term 4.”, and on the desktop a sketched cubic curve on green grid paper beside it.
The “What happens in a lesson” section at desktop width. Four parts of a ninety-minute lesson, each with its minutes, a short description and a bar showing where it falls in the lesson.
How a lesson runs, minute by minute.
The Term 1 groups and fees section on a phone. The timetable for Mathematics Advanced and Extension 1, each group with its day and time, first lesson and places left.
The timetable, as most parents read it.
The “Questions parents ask” section on a phone, with seven questions, each opening to its answer.
Parents’ questions, from the studio’s FAQ.
The “Book a trial lesson” section on a phone. The trial costs A$40, and the form starts with a note that it is part of a concept page and sends nothing.
The booking form, marked as a concept.

Working Shown is not a real business. The brief reads as an agency would send it: a small studio in Hornsby needs trial lesson requests for its Term 1 groups, from Google Ads and school newsletters, read mostly on parents’ phones. It supplied a timetable, fees, two short tutor bios and its FAQ answers, and no logo or photos, because the tutors don’t want their faces online and the students are minors.

So the page takes its look from the paper a maths student works on. The opening figure is a real Year 12 curve-sketching question, plotted exactly, with its turning points and point of inflection marked; the curve draws itself once as the page loads. Headings are set in STIX Two Text, a face drawn for typesetting mathematics. Body text is in Atkinson Hyperlegible Next, which keeps easily confused letters such as l and I apart; its figures are swapped for STIX, so prices and times read as plain numbers. The lesson is shown as a timeline in minutes and the groups as a plain table with tabular figures. Red works as the marking pen: the marks on the figure, the one action (booking a trial lesson) and errors.

The copy rests on one checkable fact: the 2027 HSC is the first exam on NESA’s 2024 syllabuses for Mathematics Advanced and Mathematics Extension 1, which reached Year 12 in Term 4 2026. There are no testimonials or results claims, because the client had none it could use.

Measured

Lighthouse 12.8.2, mobile profile, in the site’s own test run on 9 November 2026: Performance 100, Accessibility 100 and Best Practices 100. SEO scores 63 for one reason only: the page is set to noindex on purpose, because the business is fictional; every other SEO check passes. The main content is on screen in 1.4 s, nothing shifts as it loads, and the page transfers 76 kB, fonts included.

How it was made

Before it was published it went through automated tests (HTML validation, accessibility, spelling in Australian English, Lighthouse), screenshots at four widths from 375 to 1920 px in three browsers, and a separate AI review against the brief and the written checklist. Its findings were fixed, or kept with a written reason, and checked again.

All work

Start with one audit

The audit is the smallest job: one site, every finding with its evidence, and a fix list ranked by what matters most to the business, as a PDF under your agency’s name. It’s a fair way to judge the work before you send anything bigger. The sample audit shows what you’d get.

A$295. No GST is charged, because we’re not registered for it.

Start with an auditor write to hello@blindstamp.com.au