What does the business do, and for whom? What it sells, who its customers are and the area it serves.
What is the site built with?
Plain HTML and CSS WordPress Webflow Shopify Squarespace or Wix Something else, or not sure
What should visitors do? The main action, for example call, send an enquiry, book or buy.
How do visitors find the business? (optional) For example Google on a phone, an ad, an email, a QR code, word of mouth. For a landing page, say how people will reach the page. Say if you’re not sure.
Which pages matter most? Up to five, one per line, usually the home page, the main service pages and contact or booking. The audit covers up to 20 pages, always including these.
What will you supply? Brand assets are the logo, colours and fonts. If the brand uses a paid font, say whether your client has a web licence for it.
Finished designs (Figma, Adobe XD or PDF) A written brief and the brand assets The brand assets only: design it from this form
Which sections should the page have? (optional) In order, one per line, if you know them. With no design supplied, you can leave it blank, and an outline comes to you for approval before the build.
Which pages? Up to five, one per line, for example Home, Services, About, Contact.
Is the copy written? If we write any copy, you check every fact and claim before it goes live.
Yes, all of it Some of it No: write it from the brief and the current site
Which images will you supply? Without stock, the page is designed to work without photos where there are none. Stock comes only from libraries that allow commercial use, with each licence listed in the delivery notes.
We’ll supply all of them Some or none: design around the missing photos Some or none: fill the gaps with free-to-use stock
Does it need an enquiry form? We build the form. It sends wherever your hosting or form service points it, for example Netlify Forms, Formspree or your own script; say which in the notes.
No Yes
May one test message be sent through the site’s forms? (optional) A test message is sent only if you say yes here: for an audit or a fix, through the site’s own forms; for a landing page or site, through the form we build, once it’s wired up. A test is the only way to know enquiries arrive.
No, check the forms but don’t submit them Yes
Where will it be hosted? Delivery is plain HTML, CSS and images with no build step, so the files are also the source. If it has to go into a platform, the quote says whether that can be done.
We’ll host the files ourselves It has to go into WordPress, Webflow, Shopify or another platform Not decided yet
What needs fixing? One problem per line: the page it’s on, what happens now and what should happen instead. Screenshots help; attach them to the email.
How should the fixes reach you? Never put a password in this form. If a login is needed, the quote explains a safe way to share it.
We’ll send the site files; send back the changed files Write instructions our developer can follow It would need a login to the site
Anything else to know? (optional) Things to avoid, files you’re attaching, anything your client has asked for.